In our latest pivot, we decided to focus on events as part of our go-to-market strategy. But why?
Well, first of all, events are the place where networking actually happens in a concentrated form. This makes them the perfect scenario for MoID. That is, if we can ease part of the pain that networking causes you on events, then we did something right.
Second, events allow us to establish an environment where networking gets efficient. While typically the main problem for networking apps is that both parties need to have the app, the advantage of events lies in their organization: The event organizer usually sends out pre-event notes to their future attendees, to facilitate their experience. We found that around 80% of attendees install MoID before an event, if told so by the organizer.
Third, we will soon be able to provide premium features to event organizers, such as generating event summaries and stats for their users, and creating recommendations for users who might be interested in future events.
Last but not least, MoID is the only networking app which works across all events. This is most handy for you, our users, because you do not need to install a new event app for every event you attend.
We are quite happy. So far, we were or will be the official networking app on most of the major startup events in the German-speaking area, including Spätschicht, Bits and Pretzels, and Goto Startups.
You are an event organizer? We integrate your event for free! Click here for more info.
The key to professional networking today is being able to find and connect online to people you already met in your real life. This has always been the basic idea behind MoID, ever since we first thought about it in 2011. But being a startup we've learned a lot since the early days, and our experience reflects in many incremental changes to our product. One of our latest learnings was about business cards, and it led to one of our biggest and most important changes.
Why do people still use business cards?
People exchange business cards, go back to their hotels, review the cards they collected, throw away some of them, and search for interesting people in social networks like LinkedIn. We learned that what people love about business cards (other than fancy layouts) is the possibility to delay the decision if a contact is valuable or not. However, people hate about business cards that they are hard to archive and there's a big gap to the social networks where the actual connection is made today.
Whereas unsuccessful apps like Bump or CardFlick only cloned the act of exchanging cards, we decided to focus completely on the result: Business cards are a chance to get in touch after the first meeting. As a consequence, we made a bunch of changes to MoID:
1. No contact information exchange, but connections on social networks
We got completely rid of contact information. Instead we focus on connecting people on social networks. The reason for this decision is twofold: First, handling contact information leads to privacy concerns among users. Second, eventually professionals want to connect on social networks anyway. With the new version, you can connect directly from within MoID on all major social networks, which is extremely handy.
2. No mutual friendships, but one-sided follows
Until now you needed to make mutual offers to get connected on MoID. But we found that this hindered our idea of allowing you to delay your decision if a contact was valuable or not. We therefore dropped this mechanism all together, so that you can now simply follow other people who might be interesting in the future.
3. Focus on events
MoID unfolds its great potential whenever many people are at the same place. We therefore decided to put a strong focus on events. MoID now automatically recognizes whenever you are attending an event organized on Eventbrite or Meetup, and automatically includes it in your MoID timeline. This facilitates your organization by keeping a visual diary of who you met where.
4. View social profiles of who you met
Whenever you encounter new people, you are interested in learning something about them. Typically this is among the first things professionals do, when they decide if a contact is valuable. Furthermore, the bigger the event, the more important it is to identify interesting people. The newMoID therefore allows you to view the social profiles of whoever you met in your real life. Trust me, you’ll love this feature :-)
I would summarize the changes we made as follows: Fast, lightweight, and efficient networking at your fingertips.
Wanna see it in action? Here is a short product video:
