Showing posts with label proximity. Show all posts
Showing posts with label proximity. Show all posts

Social Media Campaign: Berlin, Munich, or San Francisco? Promote your City!

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MoID is growing rapidly in 2014, but we still need to get more traction. Our early adopters can’t always use the full potential of MoID yet, because there are too few people in their surrounding who use the app. That's why we have now decided to put all our social marketing efforts on one single city at first. We hope that this is going to help us to turn around network effects to our favor and to the favor of all our users. And that is why we need your help!

Most of our current users are from Berlin, Munich, and San Francisco, which makes these cities the best candidates.
We see the traction we gained in these cities as a big plus, and this is why we have decided to pick one of them to kick off our campaign.

Berlin is the the tech capital of Germany. The most influential German tech blogs like Gründerszene and deutsche startups are located here, and people are really open minded. In addition, it is a beautiful city where our team would love to spend some more time to boost our social media campaign.

Munich has one big advantage: we are based in Munich and a large part of our network is based here. Munich is smaller than Berlin and San Francisco (Bay Area), but we have about the same number of users here, so Munich has some advantages in terms of market share.

San Francisco. What should I say about San Francisco? Of course we would love to accompany our campaign right in the heart of Silicon Valley! We have as many users in San Francisco as in Munich and Berlin. People there are really open minded and love to try out new apps and technologies, but unfortunately our network is smaller over there.

     
MoID in Berlin
MoID in Munich
MoID in San Francisco

So we really need your feedback, guys! Let us know which city you would choose, why, and of course if you could help us out with intros to local blogs, radio / tv stations, celebrities, or anything else that could help us spread the word.


Thanks a lot!


Phillip Bellé CEO of MoID

Proximity in social networks: Find, don’t explore.

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Few months ago, Natasha Lomas  @riptar wrote on TechCrunch: “Proximity social networking has often been a tough sell to consumers”. Apart from proximity services related to dating I totally agree with that. In my opinion there are actually two success factors for proximity in social networks.

First, its style and UI have to fit to its purpose. For example, the “hot or not” design of Tinder obviously is a perfect fit for the dating area. It’s easy to make ten decisions within five seconds, and even if one of them was “wrong” - no problem, it’s just for fun. In a business context, it is risky to dismiss someone just because of a quick glimpse when they are nearby. That is probably the main reason why the traditional business card is still doing a good job. It is extremely helpful to be able to quickly exchange cards at the first meeting, but still having the chance to decide if the contact might be valuable or not - maybe even with the help of additional tools such as LinkedIn. In any case, there will be no problem to get in touch with these contacts in the future. Even if you had first decided to ignore someone, you can still contact them, for instance if your professional environment has changed.

The second success factor is that users really have to benefit from their proximity to other users. Recalling the dating example, it totally makes sense to recommend persons nearby, rather than from the other end of the country. People would not be interested in these guys anyway. 
From the business perspective, proximity between social network users is nice to have, but it isn’t essential. It might be a little factor, but to be honest, experience, introductions, and past success count way more when people decide whom to get in touch with. If you are looking for an expert in any field, why should you limit yourself to people nearby? 

In my opinion, proximity or location services should be used the other way around. It’s not about finding people online to get in touch with them later. The key to professional networking is being able to find and connect to people you’ve already met in your real life.


Our app is pretty good at that, but we now came to the conclusion that decisions about the relevance of a contact do not have to be mutual. Therefore, in our next major update, you will be able to simply follow or favorite people you’ve met, so that you can easily find them on the major social networks later on. No mutual contact exchange and no social network friend request are needed anymore, but you will still be able to keep track of important people from your real life. 

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