Social Media Campaign: Berlin, Munich, or San Francisco? Promote your City!

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MoID is growing rapidly in 2014, but we still need to get more traction. Our early adopters can’t always use the full potential of MoID yet, because there are too few people in their surrounding who use the app. That's why we have now decided to put all our social marketing efforts on one single city at first. We hope that this is going to help us to turn around network effects to our favor and to the favor of all our users. And that is why we need your help!

Most of our current users are from Berlin, Munich, and San Francisco, which makes these cities the best candidates.
We see the traction we gained in these cities as a big plus, and this is why we have decided to pick one of them to kick off our campaign.

Berlin is the the tech capital of Germany. The most influential German tech blogs like Gründerszene and deutsche startups are located here, and people are really open minded. In addition, it is a beautiful city where our team would love to spend some more time to boost our social media campaign.

Munich has one big advantage: we are based in Munich and a large part of our network is based here. Munich is smaller than Berlin and San Francisco (Bay Area), but we have about the same number of users here, so Munich has some advantages in terms of market share.

San Francisco. What should I say about San Francisco? Of course we would love to accompany our campaign right in the heart of Silicon Valley! We have as many users in San Francisco as in Munich and Berlin. People there are really open minded and love to try out new apps and technologies, but unfortunately our network is smaller over there.

     
MoID in Berlin
MoID in Munich
MoID in San Francisco

So we really need your feedback, guys! Let us know which city you would choose, why, and of course if you could help us out with intros to local blogs, radio / tv stations, celebrities, or anything else that could help us spread the word.


Thanks a lot!


Phillip Bellé CEO of MoID